Igor, not talking as a co-founder here, but as a Threads user & marketer. Why do you think A/B test is bad? I'm really trying to understand, but I can't (yet)

Mattia Righetti as a Threads user who follows a creator, I wouldn’t want to see the same post tweaked slightly. I could be misunderstanding. A/B tests make sense for thumbnails or similar where you can guarantee user only sees one variation. Again I could be misunderstanding the request here

Igor, usually, when you publish two posts at a very similar time, Threads shows you only one in your feed. So you won't see both (ideally)

The idea is that some posts might perform better with a positive lens rather than a negative one (or vice versa), but if you publish them at different times, there could be so many factors that influence the outcome, so it would be cool to test that :)